Design
Your colours, in both lights.
Choose a palette and see it on paper by day and on a screen at night, side by side.
A colour that looks right on a printed card in daylight can look quite different on a phone late at night. Try a few, and notice which ones you still like in both.
Try a palette
Example: fictional One fictional business, Fernleaf Hair, in eight palettes. A sketch on a screen, not a colour match.
Teal and sand, on paper by day and on a screen at night.
Fernleaf Hair
Mobile hairdresser
Evenings now open
Fernleaf Hair
Fernleaf Hair
Mobile hairdresser
Evenings now open
Fernleaf Hair
How a palette is put together
A few colours, each with a job.
One deep colour for words
Most of what a customer reads sits in one deep colour on a light ground, so it reads easily on a card, a sign and a phone.
One colour that is yours
The colour people come to know you by: on the post, the sign and the bag. It does the recognising.
One or two to lift it
An accent for a mark or a small detail, used sparingly, so it stays a pleasure to see.
Where your palette comes in
A palette is part of every kit, set alongside your fonts, so your templates, cards and signs all draw from the same few colours.
Start with a free call.
Tell Laura about your business and the look you have now.
Free, and nothing to buy.